By natural inclination and market positioning, RAYS is committed to continuing participation in motor sport. At the same time, fierce competition in the arena of motor sports drives RAYS to actively develop forged wheels and cast wheels, and provides motive force for the creation of attractive products. Moreover, racing excites the passions of user, gets them thinking about their cars, and increases their satisfaction with RAYS wheels. RAYS also views racing as a laboratory that generates ideas and refines technology that can be developed for aftermarket wheels.

Around-the-world involvement in racing is also a great advantage when it comes to market strategy. As a means of promotion that strongly appeals to buyers, as a spur to research, and as an ongoing challenge for our engineers, serious participation in racing remains an essential part of the RAYS approach.

Made in Japan is also integral to the decisive appeal of RAYS. It underlies confidence in RAYS wheels as winning wheels and drives the growth of RAYS in the aftermarket. Made in Japan creates more value than cost saving that might come from overseas production. Keeping production in Japan ensures speedy development, efficient decision making, and enables the management of the company to stay in tip-top condition. RAYS believes that Made in Japan will remain a decisive advantage through the coming generation.

RAYS possesses plenty of advanced forging equipment, including a world-leading 10,000-ton forging press. At the same time, to remarkably improve the performance of cast wheels, the company rapidly established patented wheel-making technologies such as RCF forming and RM8000 forging methods. Along with highly efficient manufacturing processes, these exclusive technologies have enabled the production of wheels with superior performance and extremely fine quality. RAYS can offer a variety of styles and sizes owing to its advanced technology and expertise. This has enabled RAYS forged wheels and sports cast wheels to establish a reputation as supreme products in the aftermarket for wheels. Besides taking pride in its Made in Japan policy, RAYS is also proud that, from design to manufacture, all its wheels are completely produced by RAYS. This goes for the company’s won brands and its OEM products. It is true for all types, from inexpensive cast wheels to custom-made forged magnesium wheels for racing.

RAYS is able to add so much value to its products because of the success of RAYS racing wheels and by employing exclusive methods at advanced production facilities maintained entirely within Japan. This has allowed the company to consolidate a system to stably supply the market and earn the trust of buyers ranging from end users to corporations.

RAYS sells plenty of wheels in the aftermarket. Many of RAYS wheels are made with radically new technologies such as Formec and RCF forming. RAYS has also come up with stainless steel jackets, titanium coating, and numerous other innovations. The company’s creative technology strives both to improve quality and efficiency and, importantly, to excite the feelings of users. In addition, concerned to keep on improving strength and safety, the company insists that all RAYS wheels pass rigorous in-house JWL+R standards. RAYS is also aware that, in today’s market, users require companies to act with corporate social responsibility. Mobilizing the confidence that RAYS has acquired for wheels that embody ‘Quality, performance, and impressive style,’ the company is also making rapid advances into the car supplies segment.

Over time, RAYS has developed skills as a trading company and built up a national sales network. Continuing to effectively use this network, RAYS is expanding into the car supplies segment where, as a leading brand, it can use its knowledge, power, and buyer confidence. The same ‘ability to see through to true value’ that enabled the company to flourish in a fiercely competitive market will enable the production of original high-quality products, and the recognition of superior overseas products for import and sale. RAYS already has a system in place to enable a smooth transition to this new business. This has been proved by success in using the sales network to market, as OEM wheels, products that are not RAYS brands.

No matter what dimension of quality and refined taste a product engenders, as long as RAYS is involved, you can be assured of its safety and reliability. By bringing to Japan only things that are worthy of the ‘By RAYS’ tag, and then supplying them to the world, RAYS strives to be a company that comprehensively supports car users who want to derive full enjoyment from their cars.